The Serif with QLED Technology and unique design adds another level of sophistication to your space. Ambient Mode and unique stand lets you transform your TV and use it in new ways. Stand included with purchase.

• Iconic I-shaped Design
• 100% Color Volume with Quantum Dot
• Serif Ambient Mode
• NFC Technology on TV

Artfully blends into any room. 2019 The Serif with QLED Technology

The Serif makes a bold centerpiece statement with its generous size, while its sleek design delivers an elegant viewing experience no matter where it’s placed.

Iconic Design

The Serif’s iconic I-shaped profile is sharper and more sophisticated than ever. It’s the essence of emotional design that blends into any space.

100% Color Volume

Over a billion shades of brilliant color—powered by Quantum Dots¹—deliver our most realistic picture.

Serif Ambient Mode

Say goodbye to blank screens with beautiful palette theme designs appearing on your TV when it’s off.

Near Field Communication on TV

Place your mobile device on The Serif to connect and enjoy your mobile content on TV.

Timeless, versatile design. I-shaped Design

The unique I-shaped profile is sharper and more sophisticated than ever, giving it a completely different look than any other TV. It’s the very definition of pure, emotional design that’s created to elevate your room’s design aesthetic.

Designed for more freedom in your space. Sleek, Stylish Design

No matter where you put it, The Serif sits in harmony with your space. The special finish is both stylish and durable and it has the unique effect of melting into your space like a decorative object.

The Serif meets QLED technology. 100% Color Volume

With over a billion shades of color (powered by Quantum Dots), discover what you’ve been missing with this brilliant, crisp and clear picture.

No more blank screens. Ambient Mode™

Ambient Mode™ helps The Serif blend with your home décor for a perfectly natural effect. Instead of a simple black screen, you’ll see meaningful images that match your lifestyle, with easy settings and plenty of choices.

The Serif exclusive patterns. Customizable Background Settings

Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode™ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.

Adding sophistication and elegance. Metal Floor Stand

A new black metal floor stand on The Serif adds another level of sophistication to The Serif’s iconic design TV. The stand blends naturally with the room environment and lets you easily position The Serif anywhere in your space.

Eliminate clutter. Clean Cable Solution®

The Serif lets you neatly manage cords for a crisp, clean look. All you have to do is tuck the power cable into the line on the side of the Serif. You’ll love this extra touch of elegance.

The new standard for detail. Beautiful colors. Exceptional contrast.

HDR 10+ brings the details to life, showing everything the director wanted you to see. You’ll experience details in the brightest and darkest scenes.

Seamless connections

The Frame can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.

Near Field Communication on TV

• Step 1 With the TV screen off, place your mobile device on top of The Serif.
• Step 2 Your mobile will connect to the TV via NFC.
• Step 3 Now you can stream music from your mobile on The Serif.
• Step 4 You can enjoy your content quickly with a fast connection.

Assists so easily. Bixby on TV

The Bixby voice assistant can go beyond just controlling what you want to watch on TV, but also help with Art Mode. Just ask Bixby and get more.

Works with

• Amazon Alexa – The Serif works with Alexa so your life just got simpler. It’s easy to connect your Alexa-enabled devices. With The Serif’s compatibility, have Alexa turn on your TV, change channels, control volume, and more.
• The Google Assistant – The Serif works with Google Assistant to make your life easier. Change channels, adjust the volume, control playback, and more with just your voice.
• AirPlay 2 – With AirPlay 2 built-in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos, and more from your iPhone, iPad, and Mac on your The Serif.

Easy to find, easy to use. One Remote Control & Mobile Apps

Easily control all connected devices and content with One Remote Control and your mobile device. Some examples include how to simply adjust the TV settings, or find new artwork to display. Also, stop browsing through menus to get to your favorite streaming service, just select right from your remote in one step.

Designed with craftsmanship

See for yourself how The Serif can add refined elegance and style to your room for a design sure to amaze.

What’s in the box

Take a closer look at the accessories and components that come with The Serif and make it easier to install and operate.

Useful Documents